The Role of Generative AI in Enhancing Knowledge Management Practices

Abstract

The rapid advancement of digital technology has transformed educational practices and increased the demand for digitally competent graduates in the modern workforce. This study investigates the relationship between hybrid learning, digital skills development, and workforce readiness among university students. A quantitative research approach was employed using a survey method involving 250 undergraduate students who had participated in hybrid learning environments. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling (SEM). The findings revealed that hybrid learning has a significant positive effect on digital skills development and workforce readiness. Digital skills development was also found to significantly influence workforce readiness. Furthermore, the results demonstrated that digital skills development mediates the relationship between hybrid learning and workforce readiness. These findings suggest that hybrid learning provides students with opportunities to enhance digital competencies, including information literacy, digital communication, content creation, and problem-solving skills, which are essential for success in technology-driven workplaces. The study highlights the importance of integrating technology-supported learning strategies in higher education to improve graduate employability and prepare students for the challenges of the digital economy. The results provide valuable insights for educators, policymakers, and academic institutions seeking to strengthen workforce-oriented educational practices through effective hybrid learning implementation.